You have an idea. Maybe you have several. You can’t stop thinking about it. You lie awake at night thinking about it. Sometimes you probably even get out of bed to work on it.
To make your idea a reality, you need time and resources. You can’t get either without evidence that your idea will work.
We can help you with that.
We partner with you to select the best version of your idea for validation. We then use our network of real-world educators and best-in-class tools and techniques to gather evidence that your idea will work and provide that evidence to you.
You can use this evidence to
Make a pitch to potential investors
Convince yourself to take that next big step
Inform your sales and marketing plans
Select which of your ideas you will pursue
Convince others to join you
Give yourself peace of mind
How this works
01
We partner with you to understand your idea or product.
02
We determine the most important aspects of the product to validate. For example, is it solving a problem that is important to customers?
03
We design a validation plan that may leverage our network of real-world educators.
04
We execute the validation plan, gathering the evidence you need.
05
We present and deliver the evidence to you.
This validation can lead to
Confidence that you are pursuing the right idea and that the risks you are taking will be rewarded.
Successful pitches to investors.
Saving time and money by iterating on and improving your ideas before costly construction.
Focusing on the ideas most likely to succeed, ensuring your limited time and resources are spent on the areas with the greatest chances for success.
Increased revenue through more successful sales and marketing campaigns.