Why Do We Exist?
Our mission is to help EdTech companies create the most successful version of their products, so that we can have the greatest possible impact on teaching and student learning.
With our decades of experience building EdTech products and network of real-world educators, we deliver confidence and peace of mind, in the form of market and product validation, to EdTech companies so that they can move forward with their plans for product development.
What Values Guide Our Business?
01
Honesty and integrity
We do what we say we will do. We believe honest communication will lead you to the best version of your product.
02
Equity
Everyone deserves an opportunity to get an education.
03
Positive impact on students and businesses
We help our clients help students, educators, and themselves. Our clients deserve to both do good and do well.
We give back
We also believe that children cannot learn effectively if they are hungry. For this reason, we donate a portion of our profits every year to No Kid Hungry.
About the Founder
My name is Dan González
I have spent my entire career in Education Technology, building products that help students learn and teachers teach.
It is my great privilege to partner with EdTech companies to maximize our positive impact on student learning. Education is life-changing and life-saving, and my passion is helping companies build the best products and services they can in order to deliver a better education to as many students as possible.
Throughout my many years in EdTech, I have worked with many companies, built and led teams, crafted strategies and visions, and built many products that powered both student and company growth across a broad variety of domains within EdTech.
I hold a Masters in Business Administration (MBA) from Columbia University and a BS in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology (MIT).